Fallen

Reviewed 07 September 2010

Australia

128pp + Cover

Tri-Annual

'Dedicated to discovering & supporting Australian creatives'

Review Issue:  5

Background:

First Issue: 1 (2009)

'Seeking the inspiring & inspired, Fallen is an agency for the collection of talents, trends, tangibles, traditions & thoughts. What unites our contributors is their addiction to their craft - a dedication and enthusiasm that drives their creativeness & personal idiom.'

Produced by a collective of journalists, stylists & photographers

Editors: Kara Allen & Lauren Whiffen

Audience:

• 18 to 39 years
• 65% Female / 45% Male (inaccurate in media kit)
• Fashion aware & design conscious
• Conscious creators as well as conscious consumers
• Style ambassadors

Circulation:

5,500 Nationally

2,000 International

Also available online

Inside:

Andrew McDonald - Cobbler & bespoke shoemaker

Darren McDonald - Photographer

Konstantina Mitas - Fashion Designer

Kid Sam - Musician

Price:  17.00 NZD [Airfreight] from Mag Nation

Website:  www.fallenmagazine.com

Rating:  4  / 5  

• Advertising very sparce (at rear of magazine), but suspect their must be some advertorial
• Advertising limited to 10% of the total content
• Simple, but effective layout
• Beautiful photography
• Different stocks add to texture, lends to tangibility