AIE

Fashion & Science

Quarterly

80pp + Cover

Interior printed on pale blue stock

Review Issue: No 1. - Summer, June 2010

Published By: AIE, 37 Avenue De Paris, 78000 Versailles, France

Background:

AIE means:

• French - sound of pain, Phonetically is garlic, Japanese - means love
• 'Combined it's an all too true explanation of what love is. It hurts, yet it is tasty. And sometimes it smells.'

Goal is to have greater insight into both science & fashion

'Science & art can undeniably meet since both require imagination'

- Dr. Alan Pradel from The Museum Of Natural History

Dedicated to highlighting the talents of emerging generation of artists, photographers & designers

Founded By:

Editor-In-Chief: Alexandra Bircher-White (Fashion stylist)

Science Editor: Isabell Kruta (Paleontologist)

Art Director: Elle Azhdari

• Together they have worked in the world of art, fashion & design
• Worked on Vogue, Teen Vogue, Purple Magazine, Citizen K, The Independent & The Guardian

Distributed internationally via Tate Modern, Selfridges, Museum of Contemporary Art

Inside:

Artist Slater Bradley

Uses actors or dopplegangers to take photos of icons of his time i.e. gets people to recreate famous icons in famous pictures

Belmacz

Jeweller who uses buttons from Ashanti tribes, semi-precious stones but all with an anthropological, geological & archaeological aspect.

Heavily influenced by Ethiopian culture

Goal to create modern jewellery whilst respecting cultural heritage

 

 

 

 

 

 

 

 

 

 

 

 

Philippe Levy

Photographed Kurt Cobain, Michael Stipe

We Have Band

Shoe Designer Pierre Hardy

Oscar Winning French Collective H5

Fashion Designer Gabriella Marina Gonzalez

Jaws

300 million year old brain fossil of an ancestor of the shark

Price: 21.90 NZD [Airfreight] from Mag Nation

Website: http://www.aiemagazine.com/

Rating:    4.5 / 5

‘No advertising other than from Richardson magazine, a deliberate decision to showcase creative independence & highlight the ethos of the brand’ 

• Great layout, like the use of the baby blue stock
• Quite small & concise, but leaves you wanting more
• Combination of fashion & science is new & interesting
• Typography can be hard to read
• Art direction is unique
• Cover is intriguing & disarming at the same time. Cobain looks maniacal – happy but crazy
• Well constructed, thoughtfully art directed publication with attention to detail (like blue stock) adds to subject matter with its pages