I Like My Style Quarterly

Quarterly

236pp + cover

Bigger than A5, less than A4

‘the first user-generated fashion magazine’

Publisher: ilikemystyle Quarterly GmbH, SchÖnhauser Allee 149, 10435 Berlin, Germany

Review Issue: #2 The High School Of Fashion

Background:

First Issue: #1 This Could Be You! (April 2010)

Founders & Editors In Chief:

Eva Munz

• Movie Director & Writer

Adriano Sack

• Studied architecture
• Writes style column for Welt am Sonntag
• Participant of MTV’s The Real World, Berlin
• Written books, including ‘The Curious World Of Drugs & Their Friends’

Art Director: Judith Banham

• Works on BMW Magazine, Germany
• The Curious World of Drugs & Their Friends

• Ilikemystyle.net was started in 2008
• Social network site which members share fashion & style
• Post photos & comment on themselves & others
• Also a blog
• Named because ‘you have to like yourself to be liked yourself’
• Members are invited to contribute to magazine
• ‘imagine your favourite posts put together into a glossy & trendy magazine’

Cathy Horyn of NY Times blog ‘On The Runway’ says:

’ruggedly assured world view of style seekers’

‘ideas are fresh & interesting’

Inside:

Lunch Chez Ali's

• Michael Ladner [username: apollinaris] invited to artist/bartender Ali Zreik's [username: alizreik] home, where he demostrated his love of Lebonese food & collages of it-girls, pop stars & revolutionaries

Best Friends

• Six girls from ilikemystyle.net about friendship

With Compliments

• Users of ilikemystyle.net choose their favourite current season's fashion editorial from magazines

Remember Where You Lost It

• Photos & stories of nightlife where people remember their most embarrassing, infamous & wasted evenings

China S, M, L

• Sigrid Rothe [username: siro] street style snaps from Beijing, Shanghai
  

Price: 29.90 NZD from Mag Nation

Website: www.ilikemystyle.net

Rating:  4.25  / 5

• Reminiscent of ‘Readers Digest’ in the way it’s presented
• A magazine of fashion blogs reminiscent of Weardrobe, or The Satorialist
• Whereas ‘i love you’ is a printed version of a blog, this is a collection of posts from a social networking site
• Something for everyone, covers all aspects of culture - includes recipes!
• Advertising throughout, & layout is quite busy
• Typography is a mixture of capital & lower case letters, which lends to the 'blog' atmosphere
• Size makes it really easy to carry around